Module 3

Module 3 Web Marketing

Activities/Assignments Go on the blog and find students’ introductory blog post (NOT a comment) from Module 1 (see above). Read her/his introductory blog post and leave a comment. Activity (in class Dec 1-2): Why do ads go viral? This assignment employs the 6 Sticky principles from Chip and Dan Heath’s book, Made to Stick (see the handout in e-class). Find an ad that you believe has gone viral (use Youtube, adage.com, or any resource of your choosing). Write a short summary in a blog POST (not comment) of how the ad embodies the 6 sticky principles. Be brief, feel free to use point form, and do not exceed 3 medium-sized paragraphs. Be sure to embed your ad in your blog post (if not possible, please include a link to it).