Module 7

Module 7 Planning an Online Marketing Campaign

Activities/Assignments Assignment D - Draft due in class Dec. 2, Final and blog post Due on the FINAL day of class (Dec. 15) Activity: Watch the video, “The Future of Advertising”: https://www.youtube.com/watch?v=4NyXzir2yKg. It highlights the importance of story to any brand. How does the idea of story fit into a general online marketing plan? Did you agree with the video? Add your thoughts in a comment on my Module 7 blog post.

Module 6

Module 6 Affiliate Marketing

Activities/Assignments Activity: Choose one of the readings from Module 6. Copy the ENTIRE article and paste it into wordle.net. This will generate a tag cloud of the article. Save your tag cloud to the public gallery (anonymously if you wish) so that you can then embed it in a blog post on our class blog. Along with your embedded tag cloud, write a paragraph examining the keywords that wordle has highlighted and how that aligns with your interpretation of the article. What were the insights? Differences? Tweet me, @JessL, a link to your wordle blog post and include the class hashtag

Module 5

Module 5 Mobile Marketing

Activities/Assignments Activity: Read the article: “Nordstrom’s New Mobile Marketing Tool: Texting Photos” at The Wall Street Journal: http://blogs.wsj.com/cio/2014/09/18/nordstroms-new-mobile-marketing-tool-texting-photos/. How does this news fit alongside what we’ve read and discussed in this module? Can you think of any Canadian businesses or organizations that employ mobile marketing? Tweet @JessL two examples, be sure to include the class hashtag, #EXSM5513 On or before Nov 28 Assignment B - Mobile Strategy and Psychology - Due Dec 2, Midnight

Module 4

Module 4 E-mail Marketing

Activities/Assignments Activity (in class Dec. 1-2): Review the selection of e-mail examples (see handout in e-class). Remember the key tips to strong e-mails: short, persuasive copy call-to-action stand out (visuals) few (if any) buttons Note which ones you’d mark as spam and why? What aspects made you want to click through? Send @JessL one or two tweets noting what you’ve learnt about e-mail marketing or something you’d like to try related to this form

Module 3

Module 3 Web Marketing

Activities/Assignments Go on the blog and find students’ introductory blog post (NOT a comment) from Module 1 (see above). Read her/his introductory blog post and leave a comment. Activity (in class Dec 1-2): Why do ads go viral? This assignment employs the 6 Sticky principles from Chip and Dan Heath’s book, Made to Stick (see the handout in e-class). Find an ad that you believe has gone viral (use Youtube, adage.com, or any resource of your choosing). Write a short summary in a blog POST (not comment) of how the ad embodies the 6 sticky principles. Be brief, feel free to use point form, and do not exceed 3 medium-sized paragraphs. Be sure to embed your ad in your blog post (if not possible, please include a link to it).

Module 2

Module 2 Website Design

Activities/Assignments Be sure to send the instructor your preferred e-mail address so that you may author on the class blog due on or before end of day November 26 (Online Presence) Tweet 2 short reflections on what you’ve learned in the first two days of the course., due on or before end of day November 26 Activity: compare and contrast your five favourite online shopping sites. In a blog post list: the products available how easy/difficult it is to search how easy/difficult it is to add things to cart any features you liked and the ones that you felt detracted from the experience. Explain why. send a tweet to me, @JessL with your main finding

Module 1

I refer to the following video in my lecture for Module 1, here it is in full:

Module 1 Introduction: E-Commerce & E-Business

Activities/Assignments First Day of Class (November 24) 1)  Join Twitter 2)  Follow instructor: @JessL By November 24 send an introductory tweet with the            class hashtag: #EXSM5513 by November 25 Class Blog: Add a comment on my Module 1 post – introduce yourself and share with us your thoughts on the readings for Module 1 Visit amazon.com and locate recent information in the following areas: Find the five top-selling books on E-Commerce. Find the most popular/helpful (as voted on Amazon)  review of each of the top five books What do you notice about the reviews (location, gender of author, number of other reviewers author has made…) Send me @JessL, at least 3 tweets with your findings, remember to include the class hashtag: #EXSM5513

EXSM 5513 Syllabus

Image from here.

The course syllabus is available in our e-class moodle as well as in a google doc which you can find here.  Also, each module has it's own blog post here on our class blog. This is where you'll be doing most of your commenting.

Image from here.