Monday 24 November 2014

Module 5




Module 5
Mobile Marketing


Activities/Assignments
  • Activity: Read the article: “Nordstrom’s New Mobile Marketing Tool: Texting Photos” at The Wall Street Journal: http://blogs.wsj.com/cio/2014/09/18/nordstroms-new-mobile-marketing-tool-texting-photos/. How does this news fit alongside what we’ve read and discussed in this module? Can you think of any Canadian businesses or organizations that employ mobile marketing? Tweet @JessL two examples, be sure to include the class hashtag, #EXSM5513 On or before Nov 28
  • Assignment B - Mobile Strategy and Psychology - Due Dec 2, Midnight

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