Module 4

Module 4 E-mail Marketing

Activities/Assignments Activity (in class Dec. 1-2): Review the selection of e-mail examples (see handout in e-class). Remember the key tips to strong e-mails: short, persuasive copy call-to-action stand out (visuals) few (if any) buttons Note which ones you’d mark as spam and why? What aspects made you want to click through? Send @JessL one or two tweets noting what you’ve learnt about e-mail marketing or something you’d like to try related to this form