As a final application of what was shared in EXSM 5513 I was asked to prepare an Online Marketing Plan. I developed a plan to fit the needs of the farm I own and assist in operating. I was challenged to really critically think about the business side of the farm and what we really want to achieve. I was also challenged to find out where online do middle-aged male farmers hangout? How do I reach and engage them. I was a little surprised what a search of Twitter revealed! Farmers spend time on Twitter. My own research has led me to believe that this platform is a news and information source for the farming community.
In developing the plan I also noticed the many applications to my current position. The organization I work for has a mandate to increase consumer awareness of it's brand and educate people about how to cook and use our product. I know that I will absolutely apply the knowledge that was shared with me and use it to develop a plan for my organization. Lets hope it works so good I get a raise!
Showing posts with label #pinterest #email #marketing. Show all posts
Showing posts with label #pinterest #email #marketing. Show all posts
Sunday, 14 December 2014
Tuesday, 2 December 2014
Me and my mobile. Assignment B
My phone is just as important in my day as my pants. Maybe more so......
When and Why do I use my mobile?
Depending on the time of day and my activity will determine my phone use. When I am doing chores including feeding animals and hauling water my phone is tucked neatly into my cover-alls to avoid damage. I will carry my phone but avoid using it when I am working with my horses. One time a seemingly trained horse darted out from underneath while I was surfing Facebook. lesson learned.
I will use my phone often during down time at work or boredom situations. I will also use my phone more when I am travelling or eating alone. I it is my theory that if I am on my phone I am not alone. I do not use my handheld while driving in traffic I have bluetooth. Wait do that count as using my mobile?
What do I do with my phone?
I do not have one specific use for my phone. I am most likely to surf social media platforms such as Facebook and Twitter. I check my email 5-10 per day depending on how bored I am and I will check Facebook the same. My previous job and any time I travel especially in the winter I will frequent weather forecast apps, highway condition apps I do not check my phone first thing in the morning or at night. I first need coffee and I have a laptop.
Shopping from my mobile device has been a hit and miss function for me. I have not found the experience to be as pleasing as using a laptop or the store front. If I am going to use a mobile device to buy it will be my Ipad.
I travel and even live away from home 4-5 days per week. My family and I rely on Facetime and Skype to stay in contact. We can talk and text all day but it gives me a chance to say goodnight to my son and even kiss the screen.
I have used U-tube on occasion but not enough to remember my username and password. It was used predominantly for showcasing the horses I had trained and needed to sell. I will watch U-tube videos but less likely on my Iphone but will watch on my Ipad on Wifi.
Pinterest is a platform I will use sporadically. I never have enough follow through or time to take on any of those projects.
Am I an Addict?
Yes I am!! Am I any different from most of society? Nope. I make an effort to disconnect to make sure my family has face time with me. I follow rules of etiquette despite what my mother-in-law says about me. I am very conscious of what I post on Facebook. I do not make large announcements unless it is already public knowledge, I do not post pictures or say things that can come back to haunt me. I find this is really important.
Do I need help?
Depends who you ask! My aging family members chide me for being so connected but if anything I feel the need to keep up. I see a world that has changed and we need to be adopting the technology and accepting it into our lives to stay current. Knowing when to disconnect and remember the faces of those you love is important to stay in balance.
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