Assignment B - Mobile Strategy and Psychology

After tracking my mobile usage for one day I was surprised at how often and for how long I actually do use it. I originally thought that my usage was extremely limited and that I only used it for texting and calling friends and family but I have learnt that I use it so much more than I thought!

Here’s how my daily mobile use breaks down:

Use	% Time Used	Personal / Work	Where am I?
Facebook	50%	personal	bus / LRT or waiting somewhere
Facebook	5%	work	anywhere
Twitter	2%	work	anywhere
My Fitness Pal	5%	personal	anywhere
Weather	2%	personal	anywhere
Games	30%	personal	bus / LRT or waiting somewhere
Texting	5%	personal	anywhere
Phone	1%	personal	anywhere

I suppose I use my mobile more to escape the boredom of waiting or using public transportation more than anything else and Facebook and games are a great way to do that. I enjoy being able to lose myself and escape the hustle and bustle by either connect with family and friends or playing a game. Of course an added joy of Facebook is that, with family and friends all over the world I am able to connect with them as and when I have time, and unlike a phone call, I don’t ever have to worry about time zones and how many hours difference there are or are they home - I am able to connect and in the same light they can respond as and when they choose.

In my case, as I mentioned above, I was very surprised at just how much I actually use my mobile and I believe that it quite accurately reflects my current use. While tracking my usage was surprising it did not raise any questions for me, but perhaps gave me a greater appreciation when I switch everything off and step away from it. Although this is a part of my life and I would miss the convenience if it was taken away completely, it is not, to date, such an integral part of my life that I feel I can’t step away. I truly enjoy actual in-person interaction far more than any other form of communication.