Posted by: Shannon Nicolson
The concept is simple - a family is gathering for the holidays and enjoying various activities while the stereotypical teenager has his face buried in his iPhone.
Then the ad hits you with the unexpected: the teen was actually gathering footage for a touching family video. Cue the waterworks.
The ad received extra media attention in Alberta because it was shot here in Edmonton and showcased the beauty of our winter city...even if it is cold!
It was a great way to spread holiday spirit and show the "real life" use of the iPhone 5S video while playing off pop culture attitudes - and misunderstandings - regarding teens and their devices.
The ad also won a Creative Arts Emmy Award.
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