In this reflection I'd like to be honest - it was way more work than I originally anticipated; however, the foundation of knowledge, skills, and insights I gained were well worth the effort. Never before have I created a marketing plan, yet I can 100% see the benefit. The best thing I learned - setting measurable goals. Sure, it seems so logical now, yet if your goals are measureable, or rather, if you understand your goals before you start out, then your plan will be that much more focused and goal-oriented. Plus, it'll probably be a success!
When marketing in an online environment, I believe, you must always refer back to your analytics, insights, or stats. Don't be afraid to change it up or to tweak the plan. Also, another important key when creating an online marketing plan - ensuring your plan includes the mobile user.
Also - you need to spend money even when using social media. Perhaps not a lot - yet using even a small budget will help you reach your goals. Overall, thank you so much for all the lessons - I'm so looking forward to putting this plan and future plans into action.
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