Assignment C Part 2: Reflection

I have created marketing campaign plans previously, but never strictly for online. I noticed how tightly all the tactics are intertwined compared to a more traditional marketing campaign, and also that when you have the right tools it is quite easy to monitor the campaign’s performance.

The most important thing I learned through the readings and this exercise is to monitor results and performance on a more frequent basis and spend more time on the measurements to identify if tweaks are required, as explained in this article: http://www.inc.com/jeff-haden/6-habits-of-highly-effective-adwords-ppc-marketers.html

I believe you should always include a great website built for customers as the main point of your online marketing efforts. Websites should be about them, not you. Showcase your products, have clear CTA’s and make it easy to navigate and to find your contact information. If your website doesn’t do the following, what is the point of spending money and directing people there? I think this is a great inforgraphic on web design and layout: