Viral Ad

This video in one hash tag reminds people of the importance of gratitude.  Simplicity is key in this ad.  The word choice mixed with the images and the vocals provides an unexpected and emotional connection with the theme.  Every scene has one person sharing the story in a compelling way that is geared to makes us aware that our problems are not as dire as those who are just trying to survive. #firstworldproblems. You cannot help but realize that yours are not life and death problems  and you want to heed their call to action.  Each segment builds on each other creating a visual story that touches our hearts.  This ads success is definitely a result of using the six sticky principles.
From start to finish this ad had all the elements necessary to go viral.