Assignment C Blog Response

I have never had to construct a marketing plan so this has been a true learning experience for me. I found the process quite difficult and had several false starts with the provided template before I decided to do my own thing – which I don’t think was any easier, however, it is complete at last. The thing that has been drilled into me throughout this process is that there are no short cuts and you absolutely must do your research!  Knowing your product / service inside out is a must as well as knowing your target market – again, inside out. And knowing one and not the other will never be effective and is doomed to failure from the start. Similarly, having all the right tools and not using them or not using them effectively will also result in failure.

A Brief Primer on Data Analytics

So, in short, know your product / service; know your target market; use every tool at your disposal to the very best of your ability. My feeling is that analytics are one of the most useful tools to analyze ones online marketing – and for the most part, they’re free!  The following articles both informative and interesting:  Got Analytics?
A Brief Primer on Data Analytics