It's My Bathroom and I'll Tweet if I want to..

by Crystal Armstrong

I am a Mom so judge me if you will, but my bathroom is my sanctuary and my tablet is coming with me...

Don't Lie, You Use your Tablet in the Bathroom Too!

I work in social media and have 2 small children under the age of 7. As such, my day starts like this;

• Wake up, 
• Reach for my phone/tablet 
• Head to the bathroom. 
• Use my Tablet to catch up on local/world news.
• Prepare the children for another morning filled with chaos..

The bathroom is the one place my children cannot bother me and as such, I catch up on: emails, social updates, post a few updates for my clients and sometimes, even catch an outtake of 'Jimmy Fallon, Lip Sinc battle'.It's only 6:30am and I already have 20 minutes logged on my tablet and I haven't left the bathroom yet! And I am not alone...

Data Usage

I would guess that my usage for the day from morning to night would be 10 hours/day. Which puts me under the American average:

What do I use it for?

Everything! It's not all in the 'office' though! Here is my estimate of a daily usage pattern.

Email - 10% of the time
Social Media Monitoring - 30% of the time
Social Media Posts - 30% of the time
YouTube - Listening to music on the way to work
Text - 2% of the time
Talking Photos - 4%

My Favorite way to use my Phone:

Personal: 20% of the time.on sites like: Pinterest, Shopping, Gossip sites, Cooking.

Prime Target for Mobile Marketing

It is safe to say that if you want to reach me and most of the world with a marketing campaign, ECommerce is how to do it! Here's why!

Conclusion:

Analyzing my mobile usage is a wake up call and I do need to cut back but, it isn't likely with my chosen profession. One thing is certain, I am NOT giving up my 'Office Usage.' Now...you will always wonder if I created this blog in the washroom!