This Coca/Cola campaign was in London in
2010. The name was “Coca-Cola Happiness Machine London”, and had one million
views in the first week.
The SIMPLICITY is in the concept, it’s about
a great moment, share, laughs it’s about happiness. asy to understand.
UNEXPECTEDNESS. This campaign maintains the
interest during all video, everything is a surprise even bigger every moment.
CONCRETENESS. The sensory information is just
right there in every dessert, in each gift that they receive.
CREDIBILITY. Because are real scenes at
university with real students.
EMOTIONS. Even the more skeptical student
smiles with this activity and they enjoy the happy moment together.
STORIES. For sure after this experience there
are a lot of stories to talk about it.
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