The concept is simple: a little girl from an average home, leading an average life, enjoying everyday things just like everyone else. Right?
Not so, what if she were an average little girl in Syria, leading an average life just like other girls her age in Syria; what would life be like then?
The ad illicits a very strong emotional response from viewers as it involves children; an average child, any child, it could be your child or mine.
The story is very simple and clear. An average little girl with her average family, enjoying all the things every little girl would enjoy unless you live in a war-torn country like Syria. Then the viewer watches in dismay as the little girl's world crumbles before our eyes. We must help - after all, it might be us!
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