Viral Ad
Simple and Unexpected- The ad brings together to iconic pop culture pillars Prince, Grease and Chanel. The logo is featured simply in the ad several times. While the romantic element is there but the fact that the model is a mother is unexpected. Chanel No. 5 can perhaps be worn by a variety of women. The ad is lengthy over 3 minutes.
Concrete and credible- Chanel No. 5 is a brand that is established with a reputation steeped in history. One could interpret that history is the credibility of brand.
Emotional and Story- The story in the ad is about a romance, glamour,and family with the showing of a mother/ daughter relationship. Grease is a romance story and romantic is what Chanel is famous for. I felt the "glam" just watching.
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